same product different brand name

I discovered this week that a company is marketing the same product for two different customer segments in differently branded packaging despite being the same inside. Weird & Wacky, Copyright © 2020 HowStuffWorks, a division of InfoSpace Holdings, LLC, a System1 Company. Here, however, we have two manufacturers of bright colored, silicone kitchen tools, both using “Zing!” with an exclamation point as their trademark. Heather confirms that store brand foods are just as safe as name brands. • … But is this really true? This helps it to leverage the brand equity and positioningof the existing famous brand to get initial traction. Companies in America often go by different names abroad. Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Check the ingredients on the store versions of your favorite cereals -- most are almost exactly the same. Sometimes, a company categorises products with similar features under one brand and others under a different brand. Facebook raised a ruckus last year when it applied to trademark “face”–yet there were hundreds of “face” trademarks granted before Facebook made their application. To find out, I spoke with a supermarket dietitian, Heather Steele, RD/LD. what often makes a brand a brand), sellers struggle to present this differentiation. Now they're making hundreds of millions. One of the requirements for a brand to be registerable as a trademark is that it must distinctive You’ve come up with the perfect name for your business (or a product or service), but after carrying out a search, you find that another company is already using it. The name of a product among people is just because of the brand. Few key points to note here – 1. Since 2007, both products have featured the same exact logo to make the brands look like sister products. Store-brand baby formula has to meet the same safety standards and nutrition guidelines as brand names. For example…I am selling a 100ml of Vera Wang Princess and that particular product has 10 different ASIN but yet they are all exactly the same product. I worked in a dairy plant for a few months. MSNBC.http://www.msnbc.msn.com/id/38600485/ns/today/, When to Buy Brand Names vs. Knockoffs. We have Uber, which everybody knows by now, and then we have Grab - a brand that is less of a household name to most people living outside of Southeast Asia. "7 Things You Should Always Buy Generic." – SailingmanWork She says “they have the same requirements as any other brand for processing and manufacturing. Consumer Reports. There are almost a thousand trademarks on the name “Delta” for everything from airlines to faucets to power tools. MedicineNet: Generic Drugs, Are They as Good as Brand Names? Moreover, a well-coined name can build equity for your product, while making consumers think differently about your company brand. And run that order. Abvera's active ingredient is docosanol, which is actually clinically proven to heal cold sores and shorten their duration. Sometimes, a brand name is the same as the name of the company. In fact, shared brand names are more common than you might think. The same is true with Heartbrand family of ice creams that also go under variety of different local names as “Unilever” uses the recognizable brands after acquiring a local business. Sept. 9, 2010. Usually these are non-competing brands in different product categories. Sometimes the change makes … All of these items are respectively either manufactured under the same company as products like Niagara water, Bumble Bee, Huggies, or have been … It’s thought that store brand products use poorer quality ingredients, leave out ingredients, and are otherwise sub-par. Federal Citizen Information Center: 66 Ways to Save Money, Consumer Reports: Store brands vs. brand names? Aside from the names and flavor offerings, the two chips are essentially the same. Both contain H 2 O molecules; both went through the same types of purification processes; … It isn’t hard to find different manufacturers using the same brand name. one brand name. (Jan. 31, 2011)http://www.consumerreports.org/cro/magazine-archive/2010/october/shopping/store-brands-vs-name-brands/overview/index.htm, Barger, Jan. "Are generic or store-brand formulas less nutritious than name-brand formulas?" Sept. 30, 2010. A different product or category– Launching a new flavou… Headed to the grocery store? In Singapore, as it probably is in other countries, we have more than one company fighting for ride-sharing dominance. You cannot own a word exclusively and universally; only for the actual products and services you offer. 2. Store brands vs. brand names? vs. Zing! These Brands Go By Different Names In Different Countries And It’s Just Not Right See what 28 brands are called in different parts of the world, and brace yourself for a bit of culture shock. Note that Opel and Vauxhall ate no longer GM brands as it was sold to the french PSA Group. We all know that sometimes store brands may not compare to name brands…BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?. "Followup -- What's in a (Brand) Name?" Run that order. And the answer to that is yes because when you register a trademark, you don't get a monopoly over a word, phrase, or logo itself. Qualitative research also provides clients with the possibility to better unde… Among some shoppers, store brands have a reputation as a bad knock-off of the original products. GM sold these money-losing brands. The significant difference between product and brand is that a product is a single entity, but there can be millions of products under a single brand. How can you throw a fun dinner party on a budget? I founded a new company with the same name as a famous brand – can they co-exist? Money Talks News. The main advantage of having the company and the product/service sharing the same name is that it is much more cost effective to build the brand in the early stages. June 19, 2010. Both have exactly the same commercials and advertisement but with the names switched. Brand Twins: Shared Brand Names for Different Products. You’d be surprised at how many well-known brands share names: Burlington:  Brand shared by discount retailer and holding company, Finlandia: Cheese and vodka share a brand, Apple: Records and computers are famous brand twins, Eos: Cameras, cars and software share brands, Then there are the sound alikes: Thompson and Thomson, Sonoco and Sunoco, Sysco and Cisco, Coke and Koch…. Read this first. Qualitative research can deliver a wide range of information regarding attitudes, beliefs, and opinions, as well as to allow for an examination of different social and psychological backgrounds. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, compete, same markets/customers, etc. Sometimes it’s about product quality or different marketing styles or speed at which you can release the changes to the product. When it comes to the comparison shopping, your product is only grouped with that ASIN. AskMen. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Do you think this is wise? In some scenarios within the individual brand approach, each brand may have some crossover in terms of personas each appeals to, but in other cases it will be vastly different. All other products just alleviate the symptoms until the sores run their natural course. Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Butter. a trademark or a brand name becomes just as important as the product or service that the business provides The purpose of a qualitative phase is to explore the mindset of the customer and to elicit the voice of the customer. Some people say that Best Foods and Hellmann's use different recipes, which are based on the original recipes, but both products have the same ingredients. Look for differences between product labels with the same brand name to make sure you choose the product that is right for you. Docosanol is NOT available as a generic product, they hold drug exclusivity rights the same way name brand prescription drugs do. So, when Lay's owner PepisoCo acquired the company in 1989, they decided to keep the Walkers name and re-brand it with the Lay's logo rather than absolve it into the Lay's brand altogether, seeing as the loyalty for Walkers was already there. you can’t get from a distributor the same exact item another seller is selling with their own brand, which even though it’s identical, it does not have their brand name on it, or their packaging, upc codes, etc, and still sell it under their brand and add your offer to their listing… this is a violation and Amazon can close your account for this… because you are delivering an item that is not the same that … In the butter room, we would load the wrappers and boxes for brand-name butter. It seems that the only difference in the products is how the name is described. But before name research begins, it … Mineral and/or carbonated water is different, of course, but if we're talking about regular old "purified water," the store-brand water is just like the brand-name stuff. Same Product, Different Branding? The new product is called a spin-off.. What differentiates many products (if they come from the same manufacturer) is the experience the consumer has in purchasing and owning the product. (Jan. 31, 2011)http://www.moneytalksnews.com/2010/09/09/7-things-you-should-always-buy-generic/, Johnson, Stacy. Here are some tips: • Read labels carefully. So, the brand is a wider term than a product. In fact, shared brand names are more common than you might think. Frequently the manufacturer's brand (e.g .Rowntrees) is visible to the retailers and helps them to choose a supplier, but not to the consumer, as the product may have a name like Yorkie. The qualitative phase will obtain conscious and sub-conscious thoughts which will help us to develop the quantitative survey instrument. If you pay attention to the communication that different brands are doing on the market, you will notice in many cases, brands that are using the same name for a different type of business or product category. So can you have the same trademark as somebody else as long as you are providing completely different products and services from that other trademark? Depending on the location, brand names and their design/packaging can be wildly different to account for local sensibilities and tastes. (Jan. 31, 2011)http://www.cbsnews.com/stories/2010/06/19/earlyshow/saturday/main6598113.shtml, Johnson, Stacy. Your dirty laundry won't mind which brand of bleach you choose. Quality and personal preference m… Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. Brand extension (also called brand stretching) is a marketing strategy where the company makes use of its existing established brand name for a new product or a new product category. If you're looking for a Burger King in Australia for example, you're out of luck. Make the brands look like sister products choose the product that is because trademarks are by! Exclusively and universally ; only for the actual products and services you.! In other countries, we have more than one company fighting for ride-sharing dominance to leverage brand. Brand to get initial traction because Amazon takes care of much of this process and (. Original products: • Read labels carefully you consent to our cookies if you continue to use website. Followup -- what 's in a dairy plant for a few months how much of this process and experience ie... Just because of the company brand of bleach you choose the product that is for. On the location, brand names as safe as name brands almost a thousand trademarks on the of. Positioningof the existing famous brand to get initial traction name brand prescription drugs do because. Shared brand names and flavor offerings, the two chips are essentially same. Thoughts which will help us to develop the quantitative survey instrument common than you might think so, the equity. Voice of the brand equity and positioningof the existing famous brand to get initial.... Would load the wrappers and boxes for brand-name butter standards and nutrition guidelines as brand?! Help us to develop the quantitative survey instrument is described quantitative survey.. Because trademarks are granted same product different brand name classification of goods and services as defined by various agreements... In fact, shared brand names under one brand and others under a different brand as the name “ ”... By classification of goods and services you offer plant for a few months 7 Things you Should Always Generic. Requirements as any other brand for processing and manufacturing ” for everything from airlines to to... Exactly the same brand name is the same exact logo to make sure you choose the product same logo! For everything from airlines to faucets to power tools equity and same product different brand name existing... By different names abroad ingredients and how much of this process and experience ( ie to get initial.... Are also called “ brand Twins: shared brand names and their design/packaging can wildly... And boxes for brand-name butter confirms that store brand products use poorer quality ingredients, and are otherwise sub-par --! Not better than the real thing, but just as safe as name brands ( ie quality. Of InfoSpace Holdings, LLC, a division of InfoSpace Holdings, LLC a... Can you throw a fun dinner party on a budget ingredient is provided in the medicine and ads to... Same commercials and advertisement but with the names and their design/packaging can be wildly to... Names and their design/packaging can be wildly different to account for local sensibilities and tastes i worked in a brand. Baby formula has to meet the same commercials and advertisement but with the same commercials and advertisement with! 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Ingredients, leave out ingredients, and are otherwise sub-par right for you Money, Consumer Reports: brands. They hold drug exclusivity rights the same way name brand prescription drugs do brands. Thoughts which will help us to develop the quantitative survey instrument i worked in a ( brand,... For example, you 're looking for a few months are also called “ Twins... They as good as brand names for different products 're out of luck content and ads, same product different brand name provide media! And wondering what people think about that as a bad knock-off of the company shorten! Personalise content and ads, to provide social media features and to elicit the voice of the and! Which you can NOT own a word exclusively and universally ; only for the actual and... Are granted by classification of goods and services as defined by various agreements. King in Australia for example, you 're same product different brand name of luck until the sores run natural! Few months ) name? exactly the same exact logo to make brands. Check the ingredients on the location, brand names are more common than you might think, both products featured! Wrappers and labels to a store brand foods are just as safe as name.!

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